Why is it … you and 10 of your closest friends can walk into any nice restaurant in town (as far as I know) …have a nice meal … hand them your credit card … and have them accept it with no questions asked. Then you pull through the drive through at the local KFC… order a $10 bucket of chicken wings.. hand them your credit card (same one that just bought that $400 meal for you and your 10 friends)… and have them ask for your ID?
Is it the clientele? The lower profit margins on fast food? A sign of things to come?

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Beacuse they are violating the credit card acceptance rules. They are not allowed to require ID!
Report them. 1-800-Visa-911 for Visa. Ask to file an incident report because the merchant required supplemental identification.
Or for MasterCard, call 1-800-300-3069 – option 1, 3, then 0. Or go here: http://www.mastercard.com/us/personal/en/contactus/merchantviolations.html